VP, Market Competitive Analysis

Company: Triumph Financial
Location: Dallas
Posted on: April 13, 2025

Job Description:

Job DescriptionPosition SummaryThe Market Competitive Analyst is responsible for researching and analyzing competitive offerings to deliver strategic insights to enable sales, product, implementation, relationship management (RMs), marketing, and leadership teams to effectively position Triumph to win in the market.Essential Duties & ResponsibilitiesThe Market Competitive Analyst ensures Triumph's competitive offerings are thoroughly researched and disseminated throughout the organization. This position develops and provides tailored insights to sales, product, implementation, marketing, relationship management, and leadership teams, equipping each to perform their roles with a comprehensive understanding of the competitive landscape.

• Research competitors' offerings, audit processes, pricing, terms, and strategies across all core product segments to establish efficiency and accuracy benchmarks.
• Analyze data to provide insights that position Triumph as a leader in each product category, supporting sales, relationship managers (RMs), and product management. ,
• Identify unmet customer needs and propose enhancements to improve customer satisfaction and drive innovation.
• Track competitor movements, market rates, trends, and terms to anticipate challenges and opportunities.
• Work with sales, marketing, and product teams to refine strategies and support growth using competitive intelligence.
• Evaluate competitors' product processes and suggest improvements in data analytics and automation to enhance Triumph's existing offerings.
• Collaborate with cross-functional teams to create a market-selling narrative highlighting competitors' weaknesses and Triumph's unique product differentiators.
• Develop and distribute training materials customized for sales, product, implementation, RMs, and leadership teams to ensure effective use of competitive insights.
• Strategic Positioning: Provide insights to establish Triumph as a leader in each product category, supporting sales, RMs, and SEs while informing product teams with market intelligence.
• Customer-Centric Innovation: Detect market gaps and recommend enhancements to meet customer expectations.
• Proactive Adaptation: Monitor competitor actions and market trends to address challenges and opportunities.
• Cross-Functional Impact: Supply intelligence to sales, marketing, and product teams to refine strategies and promote growth.Experience & EducationThe successful candidate will possess marketing and product management skills. Additionally, the ideal candidate should possess the following:
  • Bachelor's degree in Business, Marketing, Economics, Data Analytics, or a related field; Master's degree preferred.
  • 3-5 years of experience in competitive analysis, market research, or a similar analytical role.Skills & Abilities Required
    • Proficiency in data analysis tools, including Excel, Tableau, Power BI, or automation platforms.
    • Strong research capabilities with the ability to distill complex data into clear, actionable insights.
    • Effective communication and presentation skills, with experience creating training materials or reports for varied audiences.
    • Detail-oriented and organized, with the ability to manage multiple priorities in a fast-paced environment.
    • Familiarity with audit processes, market trends, or product segmentation is an advantage
    • Collaborative skills with an ability to effectively communicate with both technical teams and non-technical business users/leaders.Work EnvironmentThe work environment characteristics described here maybe encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
      • Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
      • Ability to work in a confined area.
      • Ability to sit at a computer terminal for an extended period of time. Occasional stooping or kneeling may be necessary.
      • While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer keyboard and telephone.
      • Specific vision abilities are required by this job due to computer work.
      • Light to moderate lifting is required.
      • Regular, predictable attendance is required.#LI-MF1Required
        Preferred

        Job Industries

        • Other

Keywords: Triumph Financial, Tyler , VP, Market Competitive Analysis, Executive , Dallas, Texas